snippets plays an important role in search engine optimization (SEO), It’s not
direct effect in a ranking signal but it’s benefit in the indirect way in SEO.
structure data (schema markup) into your website HTML code, you can give the
more information to Google about your content, it’s helped the Google crawler
to better understand about your website content. When any user enters any search
query, Google try to understand the intent of searchers then provide the most
relevant results for this query.
Rich snippets can include more additional information about your business hours, location, product availability, pricing information, ratings of any product and can show the reviews of users related to product.